Wesley creates brand worlds and creative systems that scale for early-stage startups

Wesley creates brand worlds and creative systems that scale for early-stage startups

The strongest startup brands have creative thinking and top-tier design at their side.

The strongest startup brands have creative thinking and top-tier design at their side.

Book a discovery call

Book a discovery call

What Wes does
Method

Steward brand change for founders and executive teams in moments of transformation

Steward brand change for founders and executive teams in moments of transformation

What brings you here?

Need a brand, or a rebrand?

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Are you looking for momentum?

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Have a brand, but not GTM ready?

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How is your brand using living AI?

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Need a quick solve?

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Brands are evolving, is yours?

Brands are evolving, is yours?

Your living brand world

Your living brand world

In the age of AI, linear processes are increasingly being replaced with modular thinking and living systems.

AI living brand

Build a living identity that moves with your product, people, and momentum.

Visual language

Set visual cues that make your brand instantly feel like itself.

Adaptive identity

Create a flexible visual language that stays recognizable everywhere.

Generative tools

Give your team simple tools to create on-brand work at speed.

Design system

Build reusable parts that keep every expression clear and consistent.

Product presence

Bring product, brand, and marketing into one coherent experience.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

AI living brand

Build a living identity that moves with your product, people, and momentum.

Adaptive identity

Create a flexible visual language that stays recognizable everywhere.

Design system

Build reusable parts that keep every expression clear and consistent.

Motion systems

Use purposeful movement to guide attention and reinforce meaning.

Brand foundations

Clarify the promise, audience, and language your brand leads with.

Voice & messaging

Create a verbal system that stays distinctive in every touchpoint.

Visual language

Set visual cues that make your brand instantly feel like itself.

Generative tools

Give your team simple tools to create on-brand work at speed.

Product presence

Bring product, brand, and marketing into one coherent experience.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Launch narrative

Turn strategy into a focused story your team can take to market.

Prompt Language

Set principles that align product, brand, and marketing decisions.

Design system

Build reusable parts that keep every expression clear and consistent.

Product presence

Bring product, brand, and marketing into one coherent experience.

Motion systems

Use purposeful movement to guide attention and reinforce meaning.

Culture systems

Make the rituals and behaviors that turn strategy into shared momentum.

Brand foundations

Clarify the promise, audience, and language your brand leads with.

Launch narrative

Turn strategy into a focused story your team can take to market.

Voice & messaging

Create a verbal system that stays distinctive in every touchpoint.

Prompt Language

Set principles that align product, brand, and marketing decisions.

In the age of AI, linear processes are increasingly being replaced with modular thinking and living systems.
  • Probably the best designer *slash* brand strategist we’ve come across.

    Mann Bista

    Founder

  • Wes helped us keep strong during a period of constant change.

    Dens Akoka

    Founder

  • Absolute delight to work with. Nothing short amazing.

    Craig Irving

    Founder

  • Supercharged the future of our company.

    Hamza Saeed

    Founder

  • I just loved absolutely everything you made!

    Katerina Hayes

    Founder

  • Definitely did not disappoint!

    Mario Assaf

    Founder

Complete full-service startup studio

In the age of AI, linear processes are increasingly being replaced with modular thinking and living systems.

Complete full-service startup studio

In the age of AI, linear processes are increasingly being replaced with modular thinking and living systems.

Brand

Brand

Brand Development

Brand Design

Brand Strategy

Brand Strategy

Naming

Launch videos

Verbal Identity

Verbal Identity

Visual Identity

Visual Identity

Design Systems

Design Systems

Digital

Digital

Digital Strategy

UX & UI Design

Digital Products

Service Design

Prototyping

Design Operations

Web

Web

Web Strategy

Web Design

Web Development

Shopify/Framer/AI

E-commerce

CMS & Optimisation

Product

Product

Product Strategy

Product Design

User Research

Experience Design

Design Systems

Team Enablement

Content

Content Strategy

Content Strategy

Campaign Design

Campaign Design

Art Direction

Art Direction

Social Content

Social Content

Photography

Photography

Videography

Photography

Launch

Launch Strategy

Go-to-Market

Campaign Platforms

Motion Design

3D Visuals

Toolkits & Templates

Case Study

Healthcare AI

Featured case study

Wesley helped shaped the identity, company visual standards and led major global and regional brand moments for AI unicorn.

At Heidi, Wesley stewarded the identity & led major global brand moments for AI unicorn Heidi, helping raise 300M$.

Client: Heidi

Locations: London, Sydney, New York

Role: Principal Brand Design

Year: 25/26

View Case Study

View Case Study

Wesley has 8+ years across startups, agencies and independent practice, supporting organisations in technology, healthcare, climate and emerging industries.

Wes has 8+ years across startups, agencies and independent practice, supporting organisations in technology, healthcare, climate and emerging industries.

Lets discuss your project!

Lets discuss your project!

Book a Discovery Call

Book a Discovery Call